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Search Engine Optimization & Marketing (SEO & SEM)
The Right Tools for Success
After your site is online, the next step is to help people find your site. This is done through Search Engine Optimization (SEO) and Search Engine Marketing (SEM). First, a little background of what it means to get your site listed on search engines. There are two basic things to understand when looking at search results - Organic listing results and paid listing results. The image to the right displays a search results for "computers." As you can see, the first three are highlighted and are paid advertisements, along with the results in the right hand corner. The white area in the center displays the organic listing which does not correlate to money spent, but yields results based on many factors such as: site keywords, site SEO, site age, domain registration length and much more. Basically, results in organic listings take time to achieve along with much hard work, research and persistence to maintain a high search result listing.
Search Engine Optimization (SEO)
Biztek Solutions can help optimize your web site for search engines. SEO includes writing clean code that the search engines can read, proper use of key words, header and title tags for each page on your site, extending domain name registration beyond one year, site trees and navigation structure, Google indexing, directory listing, link building, social network integration, blog setup and interactive contact pages.
Part of our optimization process involves "grading" your web site to find areas of improvement as well as grading competitor sites to see how you compare. An optimized web site helps yield higher results in organic listings. We will also get your web site listed in several online directories and submit your site to Google and Yahoo for indexing. Indexing means that the search engines are aware your site exists and will periodically "crawl" or search your site for relevant content to show in search results.
Another key process of SEO is link building. Link building is where other sites link to your site. The more sites you have linked to your site the better.
We can also setup accounts for you on popular social networking sites such as Facebook, Twitter, and LinkedIN. Once these accounts are created, they can be linked to your web site to allow customers to be updated on the latest news and events of your company.
Search Engine Marketing (SEM)
SEM is commonly referred to paid advertising via Pay-Per-Click (PPC) and banner advertising on major search engines such as Google, Yahoo, AOL, & MSN. Any advertising campaign with SEM requires a budget and bidding on the keywords and geographic location that you want to target and yield search results from.
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